The Purvītis Prize for visual arts is organised and awarded by the Latvian National Museum of Art in association with the Museum Patron. On 9 January 2008, signing the protocol of intent regarding cooperation in founding and organising the Purvītis Prize, the role of the patron of the museum was taken on by SIA Alfor; the company has therefore agreed to support the prize financially for the next ten years.

SIA Alfor, the company that responded to the appeal by Latvian National Museum of Art to participate in the founding and awarding process of the prize, has previously sponsored a number of contemporary visual arts events.